Resources Library by ANA

Quality standards in international research

The achievement of acceptable and consistent quality standards in international research is a vital topic which deserves wider debate. At present it is difficult for international research buyers and co-ordinators to know what standards and practices...

Catalogue: Seminar 1993: Marketing And International Research

Author: Carol Coutts

June 15, 1993

Market segmentation research

Segmentation research in the marketing literature is reviewed, focusing on a discussion of proposed bases and methods. Classifications of segmentation bases and of segmentation methods are provided. Segmentation bases are reviewed in terms of their...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Author: Michel Wedel

June 15, 1993

Metaloyalty as an instrument in managing direct marketing

By defining METALOYALTY a contribution to the clarification of a diversity of loyalty definitions and concepts has been outlined.This cuticle is divided into two parts: First we will focus on the process leading to the definition of metaloyalty and...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Author: Gorm Kunøe

June 15, 1993

Quality and quality standards

"Industrial" or "business" norms historically started with the manufacturing industry. Quite later, service industry got involved. And only rather recently, ISO 9000 and BS 5750 did arrive on our doorsteps. Progress in this area might have developed...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Author: Gerhard Unholzer

Company: Burke, Inc.

June 15, 1993

The usefulness of complex and pluricausal thinking in qualitative research

In the present paper, we will attempt to achieve such a synthesis: having first redefined our interface with the academic and economic environments respectively, we will then indicate a number of possible future directions some concepts worth...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Authors: Françoise Leconte, Marc Carpentier

June 15, 1993

Problems of quality with new information gathering techniques

The question of quality regarding the information-gathering technique whose use has increased the most in Europe - and the United States - in the past ten years, namely, the computer-assisted telephone interview (CATI) has not received all the...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: José Ignacio Wert

September 1, 1992

Problems of quality with new information gathering techniques (Spanish)

The question of quality regarding the information-gathering technique whose use has increased the most in Europe - and the United States - in the past ten years, namely, the computer-assisted telephone interview (CATI) has not received all the...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: José Ignacio Wert

September 1, 1992

The effects of trade development on marketing in the Nineties

The following paper shows the prospective effects on marketing of the developments retail will experience in the nineties. It concentrates on an analysis of the situation in Europe. The starting point is the manufacturers' marketing concept in...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Gunter Redwitz

Company: GfK

June 15, 1992

Direct sales in life assurance

This paper describes, from the German viewpoint, the practical and legal problems of direct selling and the opportunities for its increased use in view of changes in consumer behaviour. The first chapter gives an overview of the current situation...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

Author: Eckart von Uckermann

June 15, 1992